How to Boost Sales Using Influencers
If you haven’t yet taken the plunge towards social media influencers for your marketing strategy , I’d suggest that this be the time to make that leap. Social media has become the norm, mainly because people are staying at home more than ever before. But, the impact they have had on consumer habits aren’t likely to be altered following the outbreak. Online shopping is more popular than ever before and it is expected to continue to increase in the next few years.
What do you hope to accomplish?
Whatever your objectives, I’m sure that thinking about an influencer advertising campaign for your business is a great idea. Since sixty percent of Instagram users find new products on Instagram, it’s an ideal place to promote sales. You might be looking to increase brand recognition or develop new content. However, at the end of the day, does anyone not desire greater sales because of this?
First, you must know what you want to accomplish. Are you looking to expand your reach to a different location to present your brand to a different audience? Are you looking to enhance your social media profile with more, and better quality content? Do you wish to improve your image as a brand? These are the most important questions to ask. If you can clearly define the goals that you would like to accomplish through the influencer campaign, you’ll be able to determine the kind of campaign that’s most beneficial for your company.
What can influencers do to help?
Influencer marketing has been the most effective marketing strategy, resulting in some of the most effective results. It is common to see successful brands working with famous and well-known names, and this is an effective method. However, if your budget doesn’t extend this far or you’re looking for a higher ROI, micro and nano influencers might be the best solution. There is a growing trend of more companies opting for these kinds of influencers and it’s obvious the reason!
Nano influencers have anywhere from 1k to 5k followers. The group is recognized for their authenticity as well as their commitment. The influencers have probably grown their followings in line with something they are passionate about. This means you’re in a position to join a specific community of passionate followers. They will be enthusiastic about their work and that’s an area where authenticity plays a role. Micro influencers are those with between 5k and 50k followers. They are generally engaged at a similar level However, they have more expertise in their work.
For instance, the influencers might have started their accounts due to their passion for baking and thus gained followers who appreciate their recipes. If you are a company that sells kitchenware, it is possible to collaborate with an influencer similar to this to gain access to an audience keen on your product with those who believe in their recommendation.
What content will they share?
With a myriad of different social networks available there, as well as various media types available that’s why you must consider your goals and target audience. Instagram is generally the central center of influencer marketing. It’s a very visual platform that has Instagram influencers of every category.
Content is posted in the form of images through stories and posts or videos on IGTV, IG Live, Reels and on stories and posts as well. The cost of every type of media is dependent on the amount of time and effort required for each. For instance stories are only accessible for 24 hours and take much less effort from the influencer and therefore are more expensive than video. But this does not mean they are less effective.
You might consider offering influencers promotional codes that they could offer to their followers, allowing them to enjoy discounts at the time of checkout. In the event of hiring a micro influencer, for example they can post an article with captions that include the promotional code, or a call-to-action like ‘swipe right for a shopping cart’. This kind of story could have the potential to reach say 40k people, and with little effort.
However, based on the type of product you are selling along with your goals and the audience you are targeting, a different platform may be more suitable for you. For instance, TikTok creators are a great example of flexible video content creators, whilst Twitch streamers are ideal for gaming content.
This kind of content demands more time from influencers and editing is typically required to create high-quality videos using any video maker you are comfortable with. It is possible to collaborate with influencers to promote products that require a deeper explanation, a complete review or even a tutorial. People love seeing an item in action, and it’s a fantastic occasion to showcase the benefits and uses of the product. With YouTube, influencers can promote your products while incorporating discounts coupons and promotional codes into the video, as well as in the description.
How do you identify the most effective influencers
With all of this in mind, you’re likely trying to find influencers best suited to your company. Of course, you can attempt to search directly through Instagram first. We recommend first searching for influencers within your own audience. This way, you can be sure that you’ll be able to find an individual who is already an admirer to your business.
The most effective method is to utilize the influencer marketing platform such as Heepsy. This allows you to customize your search using filters, such as influencer category and location and followers, among others. If your goal is to raise awareness of your brand in a new locale We’ll choose Spain and also cooperate with micro influencers within the food industry.
It is important to remember that just because an influencer is part of this group doesn’t necessarily suggest that the followers of theirs will be either. This is where information about the audience becomes vital. With Heepsy, it is possible to examine an influencer’s profile by examining their performance in terms of authenticity and engagement and also audience data such as demographics, and their interests.
To summarize, influencer marketing has become one of the top methods of marketing to boost sales. This can be achieved through increased production of content or general recognition of the brand, the end result is an impact on sales numbers. With the help of an app like Heepsy, you’ll soon be on the way to putting together an amazing campaign within a matter of minutes!