The retail industry is a competitive one. In order to be successful, businesses need to find ways to set themselves apart from the competition. One way to do this is by using custom stickers and labels on your retail packaging.
By adding unique, eye-catching designs to your packaging, you can help your products stand out from the competition. And we know just how. Here are four benefits of using stickers for your retail packaging:
- They can make your product more attractive to potential customers
Custom stickers and labels can make your product more attractive to potential customers. This 2018 study shows that 63% of consumers find paper and cardboard packaging more attractive than other forms of packaging. They state that is makes a product seem premium or high quality.
Benefit from that by investing in custom paper stickers. This is not only the most eco-friendly sticker option but can help make your product more appealing to new potential customers.
- They can help to build brand awareness and recognition
Custom stickers and labels can also help to build brand awareness and recognition. By adding your logo or branding to your packaging, you make it easier for customers to remember your business long after they’ve made a purchase.
This even works pre-purchase. By exposing consumers to your logo, you create brand familiarity long before they have to make a decision. If you want to brand your products with logo stickers, be sure to invest in sheet stickers. These are printed onto sheets and much easier to peel than individually cut stickers.
- They can improve the overall customer experience
Custom stickers and labels can also be used to improve the overall customer experience. By adding fun or informative designs to your packaging, you can help customers feel more positive about your brand.
This can be anything from a free thank-you sticker over a QR code that makes it easy for them to place their next order to a freebie. Think about each step of the customer’s experience and go wild with stickers.
- They are a great way to promote special offers and discounts
With custom stickers, you can easily brand even temporary deals or new product ranges. All there is to do is order a new batch of stickers with an updated design on them.
This not only helps you to highlight your sales and promotions, but it can also generate an extra buzz around your brand. Why not use a glitter sticker to market your new product launch as a limited luxury edition? Simply add your stickers and let them do the work.
Using custom stickers and labels on your retail packaging is a great way to set yourself apart from the competition. By adding unique, eye-catching designs to your packaging, you can help your products stand out from the rest. But now it is your turn, we cannot wait to see what you will create. Let us know in the comments.