Modern social listening tools and the ubiquity of social media have revolutionized the nature of consumer research. With customers routinely posting about brands and products online, companies have access to more data on consumer behavior and consumer attitudes without having to conduct surveys or focus groups. And with the evolution of powerful AI and machine learning, companies now have the tools to analyze this data to gain precise, actionable consumer insights. While traditional data points such as who is buying a product and when remain relevant, data analytics and modern AI technology are enabling companies to achieve another ...Read more
